COPYWRITER
Even as a child, I clearly did not like to be interrupted while reading!
I received my English degree at a time that staying up all night, writing papers about Dostoevsky and Tolstoy was joyful and all-encompassing. I read stacks of books, random jots and soliloquies covering my bedside table, floor, and makeshift desks. I used everything as bookmarks: ribbons, plant leaves, bird feathers. I placed them between pages like streams of gold and copper.
But this passion also led me to a career writing copy for hundreds of production bids, marketing e-blasts, web copy, articles, social media posts, and a marketing book that won a Gold Addy. I have written for diverse and wide-ranging clients, able to seamlessly change voices for each audience to which I speak.
Do I use AI? In certain circumstances, especially if the client requests it. But never, ever as a finite output. AI will never replace a genuine, unique voice, and these days, most audiences can tell when they are being addressed by Claude et al. I can prompt chats with the best of them, but I also have an inner prompt with years of storytelling in my bones. The goal is always to tell a story, as if face-to-face, regardless of the medium. Scroll below for examples.
BLOGS
SHORT STORY
It was New Year’s Eve, just a couple of weeks before the pandemic hit, and I was in Rome, Italy for a solo trip. I’d just had a celebratory bourbon in a noisy little café and was walking back to my hotel to watch the fireworks, when I came upon this musician playing Bohemian Rhapsody on a dusty cello. He was melancholy and serious as he arched his bow in the chilly air, his scruffy dog curled like a comma on his instrument case. The street itself was quiet, and I sang along softly as he played the “Mamaaaa, oooooh” section of the song. It was a moment I would never forget, a connection across continents.
VIDEO SCRIPTS
Atlanta Jewish Federation - The AJF approached Artifact when I was Executive Producer, requesting an Explainer Video to tell the story of their new initiative called “Front Porch.” They had no script or storyboard, so I met with them several times to interview their leadership and members, and then wrote a friendly and welcoming script that told the story of community and partnership with other Jewish Federations around the globe. This video would be sent out to their current and new members. I also produced/project managed the entire video - from storyboard to delivery. Animation by Paco Vergachette, Jeff Wiener and Kyung Ko. Click video to play.
E-BLASTS (Click each one to open)
SHORT ARTICLES (Click each one to open)
WEB COPY (Click each one to open and browse)
SOCIAL MEDIA COPY
SALES / MARKETING (PHYSICAL BOOKLET) - GOLD ADDY AWARD WINNER
SALES BIDS TO CLIENT
(Proprietary - names changed on bid)