I was once a purposeful but meandering fish with varying sea-changes, as currents carried me over time: as the daughter of a successful Fisher Price toy designer, then as a young English grad and songwriter, then as a longtime commercial and video producer, and now as a professional web designer and copywriter. But in retrospect, it's all been under the same sunlit surface: storytelling. 

I received my English degree at a time that staying up dark nights writing papers about Dostoevsky was joyful and all-encompassing. I had stacks of books, random notes and soliloquies covering my bedside table, floor, and makeshift desks. I used everything and anything as bookmarks: ribbons, plant leaves, bird feathers. I placed them between pages like streams of gold and copper.

But the degree also led me to a career writing copy for hundreds of production bids, marketing e-blasts, web copy, articles, social posts, and a marketing book that won a Gold Addy. I have written for diverse and wide-ranging clients, able to seamlessly change voices for each audience to which I speak.

Do I use AI? Only in certain circumstances, especially if the client requests it. But never, ever as a finite output. AI will never replace a genuine, unique voice, and these days, most audiences can tell when they are being addressed by ChatGPT, Claude, et al.

My view? Stick with a genuine voice and you’ll always capture the attention - and heart - of the reader!